Our Story

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Simon and Donna started Tru2U in 2006 because their youngest daughter Dani was still struggling to sleep through the night at nearly 2.5-years-old. 


They discovered Tart Cherry at a friends BBQ and it was on a fold-away cot that Dani slept through the night for the first time. 


Turned into believers, they built the Tru2U brand and 14-years later, Tru2U is still helping people sleep and much more.


The last 14-years have been peppered with things like the Christchurch earthquakes and Covid-19, however we are still going strong as a small family business. 


Our Team

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Simon Musgrave



Mananging Director

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Donna Musgrave



Sales and Marketing Manager

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Alicia Musgrave

Customer Service Administrator


Production and Dispatch Manager

Why Tru2U?

At Tru2U we’ve harnessed the power of health and wellness methods to create the widely trusted products we sell globally. Since 2006, we’ve been passionate about creating top-shelf products that will help you achieve your health and well-being goals.

In fact, we aim to make taking care of yourself easy. That’s why we only use well-sourced ingredients that we would use ourselves—ensuring consistency and integrity of our products.

We aim for universal health and happiness, inspired by heart and passion. 


Start now; let us show you how important your health really is.

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